Game Rules

Terms & Conditions of the Budweiser EPL Promotion

Full Terms & Conditions:

  1. This Promotion is open to residents of the United Kingdom, excluding Scotland, aged 18 or over, excluding employees of the Promoter, its agents and anyone professionally associated with this Promotion.

  2. Purchase is necessary. Please retain an itemised receipt that states the time and date of purchase prior to entry, but within the Promotion Period, as this may be required for validation and in order for the winner to receive their Prize. Internet access and a valid email address are required.

  3. Promotion Period: Enter between 00:01 BST on the 11 August 2023 and 23:59 BST on the 1 May 2024 inclusive.

  4. To Enter: Purchase a pint, bottle or can of Budweiser, scan the QR code or visit Then enter your details (full name and email address), scan your Budweiser branded pint glass, bottle or can and scratch the virtual scratch card to find out if you have won a Prize.

  5. Maximum of 1 entry is permitted per person per day during the Promotion Period. One itemised receipt per entry receipt must state the time and date of purchase, which must pre-date the entry date and time, but be within the Promotion Period. No person may win more than 1 Prize.

  6. Please note that while we want to encourage you to participate and enjoy the benefits of the Promotion we believe in responsible consumption of our products. DO NOT purchase more product than you can reasonably use or consume just to participate in the Promotion.

  7. Winner Selection: During the Entry Period 15 winners will be randomly selected from all valid entries via an independently verified algorithm process which will award a Prize immediately if a winner is selected.

  8. Prizes: During the Promotion Period there are a total of 15 prizes to be won. 15 winners will each win 1 x  pair of standard tickets to a pre-selected English Premier League 2023/24 fixtures, allocated by the Promoter.

  9. Further Prize Details and Conditions:
    1. Pre-selected English Premier League Fixtures:
      1. Newcastle United vs Liverpool FC on the 26th August 2023
      2. Manchester City vs Fulham on the 2nd September 2023
      3. Manchester United vs Crystal Palace on the 30th September 2023
      4. West Ham United vs Everton on the  28th October 2023
      5. Newcastle United vs Chelsea on the 25th November 2023
      6. Fulham vs Wolverhampton Wanderers on the 25th November 2023
      7. Crystal Palace vs Liverpool on the 9th December 2023
      8. Arsenal vs Crystal Palace on the13th January 2024
      9. Brentford vs Manchester City on the 3rd February 2024
      10. Tottenham Hotspur vs Crystal Palace on the  2nd March 2024
      11. Liverpool vs Brighton & Hove Albion on the 30th March 2024
      12. Crystal Palace vs Manchester City on the 6th April 2024
      13. Arsenal vs Aston Villa on the 13th April 2024
      14. Crystal Palace  vs Manchester United on the 4th May 2024
      15. Aston Villa vs Liverpool on the 11th May 2024
    2. The accompanying guest must be aged 18 or over.
    3. Entry to any stadium will be subject to the normal terms and conditions of entry to the stadium. All tickets will be “home” tickets. Away fans are not permitted in the “home” section of a stadium. Winners are subject to screening by football clubs based on their conditions of entry and we are not liable if you or any person accompanying you is refused entry because you do not meet these conditions.
    4. Winners will be subject to a name check against any football club, venue or sporting Banning Orders as well as the National Police Database for those who may be subject to a court banning order.
    5. The Prizes are only available to home or neutral supporters, so all necessary checks/conditions must be adhered to. The Promoter reserves the right to disqualify any potential winner and/or guest on the basis of the findings resulting from a background or information check and award the tickets to an alternative winner.
    6. Attending fans are required to not wear opposition colours and doing so may result in entry to the stadium not being permitted.
    7. Each ticket is issued by a football club subject to the terms and conditions of entry, which are available from the Club and will be provided to you with your prize. The use of a ticket to enter a football club’s stadium constitutes acceptance of that stadium’s terms and conditions of entry. The ticket shall remain at all times the property of the issuing Club.
    8. The venue reserves the right to refuse entry to any person who does not adhere to their terms, checks and requirements, regardless of possession of a valid ticket.
    9. The winner is responsible for the behaviour of themselves and their guests whilst taking the Prize. The Promoter reserves the right in its absolute discretion to exclude the winner and/or their guests from participation in any aspect of the Prize if any party fails to comply with the directions of the Promoter or any companies associated with the Prize or if the winner and/or their guests act in a manner that is dangerous to themselves or to the public or is, in the opinion of the Promoter, anti-social in any manner or which causes a disturbance or nuisance to others. Failure to comply with these Terms and Conditions may result in refused entry, or the ticket holders being required to leave the event/venue. The Promoter reserves the right to disqualify any entry from a person who is the subject of a stadium banning order or is otherwise prohibited from attending football matches by any professional association football club or any competent authority.
    10. If for any reason the event is not capable of running as planned, such as cancellation or any other cause beyond the control of the Promoter which affects the running or conduct of this promotion, the Promoter may in its sole discretion cancel the prize and not re-award any additional tickets to the winner or reimburse any incurred expenses by the winner as a result of winning or accepting the prize.
    11. Once tickets have been issued, the Promoter, will not be liable for any failure to comply with its obligations caused by (but not limited to) weather conditions, fire, flood, strike, hurricane, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, illness of a performer or any other circumstances beyond the control of the Promoter.
    12. For the avoidance of doubt, the Prize does not include travel/transportation, accommodation, food, beverages, souvenirs, gratuities, car parking charges, excess baggage, additional excursions and attractions or any other costs of a personal nature (including spending money) that are not explicitly set out in these Terms and Conditions and neither the Promoter nor any provider of any part of the Prize will be responsible for any such costs.
    13. The winner must inform the Promoter of any wheelchair, or any similar accessibility or mobility needs.
    14. The tickets are only valid for the fixtures shown; no alternatives will be available if the winner cannot attend the fixture.
    15. If a booking is cancelled by the winner, no alternative tickets will be issued and for the avoidance of doubt, no compensation and/or refund will be provided.
    16. At all times, the Promoter will have the discretion as to how to implement the Prize fulfilment. 
    17. Travel expenses to and from the stadium are not included.
    18. Please note that the above fixtures dates are indicative and always subject to change. The Promoter will not be responsible for the winner’s inability to attend the rescheduled event and is not liable to provide any compensation for the same.

  10. Winner Notification: The provisional winning entrants will be instantly notified on screen and asked to follow the instructions to claim their Prize. Winners will also receive a confirmation email to their email address used upon entry, confirming their Prize and will be required to follow the instructions within 48 hours of initial contact. If a provisional winner does not follow the instructions within 48 hours of initial contact, the Promoter reserves the right to disqualify that provisional winner and return the Prize to the promotion Prize pool which may be won by another entrant during the Promotion Period. Any claims received that don’t meet these requirements, will be void and invalid and we reserve the right to return the Prize to the Promotion Prize pool which may be won by someone else during the Promotion Period.

  11. Prize Acceptance: Once eligibility of a Prize is confirmed and the Prize is accepted, notification to arrange fulfilment of a Prize will take place no later than 28 days of acceptance of the Prize, and always in time for the event. In the unlikely event that a winner has not received communication to arrange their Prize the Winner must inform the Promoter by emailing If a winner does not do so, the Promoter reserves the right to not reissue the Prize or limit its value at its sole discretion.

  12. Provided no objection is received from the winners, a winners list containing the surname and county of residence of the winners will be made available by the Promoter 4 weeks after the close of the Promotion Period, for a period of 8 weeks. It will be available at Winners can object to their details being published by emailing the Promoter at Without prejudice, the Promoter will provide winner information to the Advertising Standards Authority when requested by them.

  13. The Promoter may request that the winners participate in publicity arising from the Promotion. Participation is at the winner’s discretion and is not a condition of Prize Acceptance.

  14. The Promoter seeks to run a fair and secure promotion and prevent abuse and cheating. If you enter in a way that is not consistent with these Terms & Conditions, your entry/ies (and any of your associated aliases) will be disqualified. Any Prize awarded may be void and recoverable, and the Promoter reserves the right to bar you from entering future promotions for a period of at least six months. For this reason, the Promoter reserves the right at any point to:

    1. Verify the eligibility of entrants and/or provisional winners through multiple means by requesting such information it consider reasonably necessary for this purpose. Entry or a Prize may be withheld until verification is completed.

    2. Disqualify entries that are not made directly by the individual entering the Promotion.

    3. Disqualify entries made using anonymous email services such as, but not limited to, GuerillaMail, Dispostable or Mailinator.

    4. Disqualify bulk entries from individuals, trade, consumer groups or third parties, incomplete entries and entries submitted by macros or other automated means.

    5. Disqualify entries beyond the maximum allowed, or those using techniques such as ‘script’, ‘brute force’, multiple SIM cards for text entries, masking identity by manipulating IP addresses, using aliases or identities other than their own or any other means.

    6. Disqualify entrants who tamper with the entry process.

    7. Disqualify entries which, in some other way, do not meet the requirements of these Terms & Conditions.

    8. Cancel, modify or suspend the Promotion should it not be capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion.

  15. The Prizes are not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason a Prize and/or any element of a Prize is not available, the Promoter reserves the right, at its sole discretion to substitute that Prize or element of the Prize for another of equal or greater value.

  16. No responsibility can be taken for entries which are lost, delayed, corrupted, damaged, misdirected or incomplete or which cannot be delivered for any technical, delivery or other reason. Proof of sending will not be accepted as proof of receipt. The Promoter does not guarantee continuous or secure access to

  17. The Promoter and its associated agencies and companies are not liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion (JS13990) or accepting or using the/a Prize(s), except for any liability which cannot be excluded by law.  Nothing will exclude the Promotor’s liability for death or personal injury as a result of its negligence.

  18. The Promoter will not be liable for any delay or failure to comply with its obligations for reasons beyond its reasonable control arising from but not limited to Acts of God, global or regional epidemic or pandemic, adverse weather conditions, fire, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, plague or other natural calamities, or any other circumstances.

  19. All personal data supplied for this Promotion will be used  for the purpose of this Promotion and for research and analytical purposes by the Promoter and/or by any agent appointed by it to assist with running the Promotion. Personal data will not be disclosed to an unconnected third party unless your positive consent has been obtained. Your personal data will be handled in accordance with the Privacy Policy of the Website and the Privacy Policy of the Promotion.

  20. If any part/s of these Terms & Conditions are legally ruled to be invalid, illegal or unenforceable, the remainder will not be affected and will continue in full force and effect.

  21. By entering, you will be deemed to have agreed to be bound by these Terms & Conditions.

  22. If there is a discrepancy between these Terms & Conditions and those in any promotional material, these Terms & Conditions will prevail.

  23. These Terms & Conditions are governed by English law and their interpretation and application will be subject to the exclusive jurisdiction of the courts of England and Wales.

AB InBev UK Limited T/A Budweiser Brewing Group UK&I, Bureau, 90 Fetter Lane, London, EC4A 1EN.